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Apple CEO Tim Cook strolls through Sun Valley Village during the 2016 Allen & Co. conference.

Some of the most powerful and wealthy men and women in the world will soon converge on Sun Valley Resort for the annual Allen & Co. conference, which will be held July 11-16 this year.

The Allen & Co. conference has established itself as a leading power-brokering event for the world’s elite billionaires and business and technology leaders. Past attendees include Microsoft founder Bill Gates, former New York City Mayor and businessman Michael Bloomberg, investment titan Warren Buffett and Apple CEO Tim Cook, who during his attendance in 2016 was the leader of the world’s most valuable brand. According to Forbes, Apple was valued at $154.1 billion that year.

Deals forged at the event in the past include Amazon founder and CEO Jeff Bezos’ purchase of The Washington Post, and Time Warner’s ill-fated merger with AOL. With an estimated net worth of $85.4 billion, Bezos is the world’s second-richest person, following Gates.

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